Home > P2P, Teksavvy > Possible Value Chain for Video Content Downloaded from P2P

Possible Value Chain for Video Content Downloaded from P2P

“The Medium is the Message”.  A term once coined by a Canadian University Professor Marshall McLuhan. I remember back about 12 years ago, Napster, Kazaa, Bareshare, Limewire were the popular programs of the day.  This was a time when there wasn’t much division in the music industry as there is now around file sharing.  File sharing was evil, wrong, stealing, and “how dare they..”

Back around this time Madonna released a song on these file sharing networks.  Basically it was a fake file of one of her new songs.  When downloaded and played the track was basically Madonna swearing and yelling at her fans for downloading her works. The track seemed to get very popular.  I remember myself actually getting a few kicks out of it.  in 2007 Madonna left Warner Music group for a small indie live performance start up at the time Live Nation.  Warner has been one of the most against file sharing, and Madonna was their biggest contract. When leaving she stated this:

“I’ve never wanted to think in a limited way and with this new partnership, the possibilities are endless. Who knows how my albums will be distributed in the future? That’s what’s exciting about this deal – everything is possible. Live Nation has offered me a true partnership and after 25 years in the business, I feel that I deserve that”

It’s at least my take on this that as a smart business woman, she saw the potential is what new technology and a new medium could bring her after releasing her “bitch track” to her fans on the file sharing networks. Turn the clock to 2012, the music industry is deeply divided around bringing mass lawsuits against fans, we have the success of digital media stores like Itunes.  Heck even HMV has a digital media store now.

Now after over a decade of lawsuits, trolling, harassment on entertainment fans that’s left one sector of the industry deeply divided, the other Hollywood seems just as eager to harass, troll and sue it’s fans, which will also start to divide that industry as well.  The difference between the two is that it’s much easier to make money on video than it is with music online.  Here is an interesting take on a possible value chain for TV which could also be used in my opinion by film producers as well.


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  1. December 23, 2012 at 1:26 PM

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